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Overview

Catree is a personal venture that offers a unique creative experience for average pet owners to design their own sculptural cat furnitures and bring them to life.

The project relies on an intuitive design system that allows users to easily create and freely customize an artistically compelling and cat-accessible sculptural composition.

The mobile application, aside from being a key design tool to make the creation process more accessible, is also a business strategy to upscale my own workshop.

Role

Personal Venture

Product Design

UI UX Design

Tools

Figma

3ds Max

Rhinoceros

Illustrator

Lumion

Design Tool as a strategic  

The mobile application, aside from being a key design tool to make the creation process more accessible, is also a business strategy to upscale my own workshop.

Existing competitor inefficiencies:

  • Profession-focused social media platforms provide a personalized(based on search input or exisiting community and network) yet narrow and set of information and contacts

  • Career testing and job searching websites offer a wide range of alternative career options but they are unorganized and often irrelevant to the users' personal preferences

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Competitive Matrix

1. Build Setup

Catree is a personal venture that aims to transfigure pet owners' 

allows pet owners to design and build their sculptural cat furniture 

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build selection

grid size setup

backgroundselection

Career Discovery

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2. Building Foundation

Not all users come from a design background, but everyone is capable of creating something they love, given the proper medium and tools. I created a design toolkit that simplifies an otherwise complex design process. The toolkit includes 4 main features that cover a wide range of design actions: modules, platform, support system and puncture tool.

Career Discovery

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Foundation Modules

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Material Selections

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ipad foundation modules.png
material demo.png
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3. Surface Puncture for cat accessibility 

Catree is a personal venture that aims to transfigure pet owners' 

allows pet owners to design and build their sculptural cat furniture 

hole.png
4. Building Upper Level

Catree is a personal venture that aims to transfigure pet owners' 

allows pet owners to design and build their sculptural cat furniture 

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Foundation Modules

upper level.png

Catree is a personal venture that aims to transfigure pet owners' 

moundation module ui.png
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Surfaces

platform.png
surface module ui.png
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Support Structures

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support structure ui.png
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5. AR Fitting

Catree is a personal venture that aims to transfigure pet owners' 

allows pet owners to design and build their sculptural cat furniture 

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6. Checkout

Catree is a personal venture that aims to transfigure pet owners' 

allows pet owners to design and build their sculptural cat furniture 

User Testing

Feedback

"This could be a really useful, utilitarian tool, but if I were doing research on changing career it is more conventient on a computer."

"I like playing around with the radar chart feature but it is kind of distracting me from actually looking into the career options and forums."

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"I'm confused by the polygon chart tool at the center, it feels more like a search filter."

"Seeing what people with my background are pivoting into is actually pretty helpful."

"It is nice to see a lot of relevant information but too much text is visually tiring."

"I could use something like this when I was looking for grad school studies, but does it have to be mobile?"

Final Prototype